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celebration cinema is a Grand Rapids, Michigan-based movie theater chain instituted by Studio C, formerly Loeks Theatres, Inc. It attracts 5.5 million visitors a year in cities like Lansing, Muskegon, and Kalamazoo in West and mid-Michigan[1][3].
Background and Development
The company has its beginnings as being well over 80 years old in the cinema industry. Opening its theatre for the first time at Grand Rapids, it was actually the first drive-in theater within its area. Having been with fame through the 1980s to have then the largest multiplex within the United States, the company converted digital cinema in 2007 and since then uses RGB pure laser projection technology to enhance viewing experiences[3].
In 2018, Loeks Theatres was rechristened as Studio C, hopefully under one name to join all the disparate operations. The name was in honor of its former Studio 28 theater, at the time the world’s largest cinema[1].
Theatres and Amenities
There are 11 Celebration Cinema locations in West and mid-Michigan. Such notable features at these theaters are: –
IMAX Theaters
All of Grand Rapids North, Lansing and Portage come equipped with IMAX. –
MOPIX Technology
This is also available in RiverTown Crossings and Lansing to accommodate the deaf clientele. –
DLP Digital Cinema
Almost all its theater uses Christie DLP technology for clearer pictures and high-definition videos for viewers 1 2. Major Locations –
Studio Park
A new complex in downtown Grand Rapids, including 9-screen theater, parking garage, apartments, and shopping plaza.
Celebration Woodland
Out of commission since Spring 2020; whereas previously it was more geared for the playing of movies that were running near the end in theaters[1].
Enhanced Film Experience
Celebration Cinema continues to enhance its film experience. Most recently, these include: –
C Premium Theatres
Heated, reclining leather seating and top-of-the-line sound like Dolby Atmos™ to make viewing films a bit more comfortable and with better-than-average sound.
Variety of Available Food and Beverages
Most venues provide a wide-ranging menu that is prepared to order while serving the food directly to a patron’s seat[2][3].
Special Events and Collaborations
This fall, Celebration Cinema joins Long Road Distillers to create specialty cocktails to pair with specific movies, which is an effort in creating memorable guest experiences for the company’s continued effort[4][8]. The other series running is that of the Canned Film Series that pairs major movies with specially chosen drinks adding value to the experience at the cinema[8].
Accessible Experience
Celebration Cinema focuses on equal access for all visitors. Its cinemas are accessible to the wheelchair users and fitted with listening devices for the guests who feel free to watch the cinemas comfortableness[5].
Conclusion
Currently, Celebration Cinema outgrows its competitors in the cinema business by putting great technology together with excellent hospitality, matched with unique events, to cater for different audience groups.
Reference:
[6] https://www.linkedin.com/pulse/cinematic-jubilations-exploring-art-celebration-cinema-ali-hamza-vltkf [7] https://www.thecmhs.com/biles6/celebration-cinema-crossroads.html